[ENTREPRENEURSHIP & WELLNESS] Ep. 472 How to Build a Purpose-Driven Business & Legacy with Bill & Theresa Armour

This week, Ash is joined by Bill and Theresa Armour, the visionary founders of Burke Williams Spa and pioneers in bringing European-style spa sophistication to the United States. Bill and Theresa share their inspiring journey from newlyweds to entrepreneurs, reflecting on the challenges, sacrifices, and lessons that shaped their mission of creating a sanctuary for healing and restoration. They open up about the importance of aligning personal and business values, the role of faith and family in guiding decisions, and how their shared vision has grown into a multi-location brand that impacts lives far beyond its walls. But that's just the beginning. Together, they explore the realities of running a business as a couple, from balancing different personalities to navigating client demands, hiring with intention, and leading through crises like the 2008 recession and the COVID-19 pandemic. With candor and wisdom, Bill and Theresa reveal how vulnerability, resilience, and purpose-driven leadership can sustain both a thriving company and a meaningful life. In This Episode, You'll Learn: How Bill and Theresa transformed a dream into one of America's most renowned spa brands. Why aligning personal values with business goals creates lasting success. Strategies for navigating entrepreneurship as a couple with different strengths. How to hire and develop employees with a focus on growth and adaptability. Lessons in resilience from weathering economic downturns and industry challenges. Why purpose, family, and faith are essential to building a lasting legacy. Visit shopify.com/youturn and only pay $1 for your first month's trial. Connect with Bill and Theresa Armour Website: Instagram: Facebook: Connect with Ash: Want to become a professional speaker and skyrocket your personal brand? Ashley's team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak

You can listen to [ENTREPRENEURSHIP & WELLNESS] Ep. 472 How to Build a Purpose-Driven Business & Legacy with Bill & Theresa Armour online on Radio and Podcast. Open the player on this page to stream the available audio.

[ENTREPRENEURSHIP & WELLNESS] Ep. 472 How to Build a Purpose-Driven Business & Legacy with Bill & Theresa Armour is an episode from You Turn Podcast w/ Ashley Stahl by Ashley Stahl.

This episode is 49:50 long.

This episode was published on Aug 27, 2025.

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