[WELLNESS & INNOVATION] Ep. 483 How to Trust Your Gut & Build Breakthrough Products with Dan Cohen

This week, Ash sits down with Dan Cohen, a diplomat of the American Board of Psychiatry and Neurology who revolutionized sleep medicine and launched Breathe Right nasal strips, selling for $566 million. Dan shares his journey from developing automated sleep diagnostic equipment to rewriting the playbook for consumer product launches through creative marketing and NFL partnerships. The conversation explores Dan's philosophy on innovation - trusting intuition over overthinking and accessing the "higher mind" through meditation and receptivity. He dives deep into sleep science, explaining why we lose crucial deep sleep starting at age 25 and its connection to chronic disease, while offering practical optimization strategies. From sleep tips to patent strategy, Dan demonstrates how balancing inner wisdom with smart execution can lead to extraordinary outcomes, even when it means going against conventional wisdom. In This Episode, You'll Learn: Why deep sleep is critical for health and how we lose 60-70% of it by our mid-40s Simple meditation techniques focusing on body awareness and feeling states How Dan launched Breathe Right with radio interviews and creative distribution tactics Why intellectual property strategy is crucial for entrepreneurs How to identify leverage points when launching products without massive capital The importance of planning your exit strategy from the beginning Connect with Dan Cohen LinkedIn: Connect with Ash: Want to become a professional speaker and skyrocket your personal brand? Ashley's team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to

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[WELLNESS & INNOVATION] Ep. 483 How to Trust Your Gut & Build Breakthrough Products with Dan Cohen is an episode from You Turn Podcast w/ Ashley Stahl by Ashley Stahl.

This episode is 33:44 long.

This episode was published on Dec 3, 2025.

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