[#26] How AI Will Impact Books with JJ Virgin

AI isn't killing books. The numbers say otherwise, and the opportunity for authors has never been bigger. In this conversation, Mike Kim (Wall St. Journal and USA Today bestselling author) and JJ Virgin (4x NYT bestselling author) talk about what actually happens to books in an AI world: who survives, who doesn't, and why your personal brand matters more now than ever. They also get into AI clones, institutional knowledge, and why JJ literally has a digital version of herself running 24/7. If you're an author, aspiring author, or thought leader trying to figure out where books fit in your business, this one's for you. CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook

You can listen to [#26] How AI Will Impact Books with JJ Virgin online on Radio and Podcast. Open the player on this page to stream the available audio.

[#26] How AI Will Impact Books with JJ Virgin is an episode from You Are The Brand by Mike Kim.

This episode is 22:50 long.

This episode was published on Mar 17, 2026.

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