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Why Local Marketing Beats National Scale: Conversations with Coca-Cola, Ammunition Ventures, Atlanta Journal-Constitution, and More artwork
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Why Local Marketing Beats National Scale: Conversations with Coca-Cola, Ammunition Ventures, Atlanta Journal-Constitution, and More

Yeah, That's Probably an Ad by Adweek

May 5, 202636:39Business

In this episode of Adspeak by ADWEEK , host Will Lee leads a Brandweek roundtable on how national brands win through local relevance. Featuring Kim Yates, (Chief Commercial Officer at Atlanta Journal-Constitution), Jerem...

About This Episode

Why Local Marketing Beats National Scale: Conversations with Coca-Cola, Ammunition Ventures, Atlanta Journal-Constitution, and More is an episode from Yeah, That's Probably an Ad by Adweek. In this episode of Adspeak by ADWEEK , host Will L...

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Episode Details

Published May 5, 2026, 36:39 long, audio available.