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Why Coca-Cola Bet Big on Generative AI, with Pratik Thakar artwork
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Why Coca-Cola Bet Big on Generative AI, with Pratik Thakar

Yeah, That's Probably an Ad by Adweek

Feb 3, 202648:42Business

In this episode of Adspeak by ADWEEK, host Jenny Rooney speaks with Pratik Thakar, Global VP and Head of Generative AI at The Coca-Cola Company, about the brand’s bold, AI-generated holiday campaign unveiled at Brand Wee...

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Why Coca-Cola Bet Big on Generative AI, with Pratik Thakar is an episode from Yeah, That's Probably an Ad by Adweek. In this episode of Adspeak by ADWEEK, host Jenny Rooney speaks with Pratik Thakar, Global VP and Head of Generative AI at T...

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Published Feb 3, 2026, 48:42 long, audio available.

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