Why Chasing Vanity Metrics Is Killing Your Social Strategy: Richelle Batuigas, EVP, Viral Nation

Yeah, That's Probably an Ad by Adweek

In this solo episode of Adspeak by ADWEEK , host Richelle Batuigas challenges one of marketing’s biggest assumptions: that likes, views, and impressions reflect real success. Drawing on her work as EVP at Viral Nation, s...View more