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How Experiential Retail Drives Loyalty at a Heritage Brand with David Lafitte
In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with David Lafitte, President and CEO at Tecovas, about scaling a heritage brand without losing authenticity. David explains how the brand expands into new...
About This Episode
How Experiential Retail Drives Loyalty at a Heritage Brand with David Lafitte is an episode from Yeah, That's Probably an Ad by Adweek. In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with David Lafitte, President and CEO at...
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Published Apr 7, 2026, 17:29 long, audio available.
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