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How Experiential Retail Drives Loyalty at a Heritage Brand with David Lafitte artwork
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How Experiential Retail Drives Loyalty at a Heritage Brand with David Lafitte

Yeah, That's Probably an Ad by Adweek

Apr 7, 202617:29Business

In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with David Lafitte, President and CEO at Tecovas, about scaling a heritage brand without losing authenticity. David explains how the brand expands into new...

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How Experiential Retail Drives Loyalty at a Heritage Brand with David Lafitte is an episode from Yeah, That's Probably an Ad by Adweek. In this episode of Adspeak by ADWEEK, host Mark Stenberg speaks with David Lafitte, President and CEO at...

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Published Apr 7, 2026, 17:29 long, audio available.

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