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From Retail Relic to Market Darling: Sharon Price John on Reinventing Build-A-Bear artwork
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From Retail Relic to Market Darling: Sharon Price John on Reinventing Build-A-Bear

Yeah, That's Probably an Ad by Adweek

Feb 11, 202623:48Business

In this episode of Adspeak by ADWEEK , host Will Lee speaks with Sharon Price John, President and CEO of Build-A-Bear Workshop, about engineering one of retail’s most unlikely turnarounds. Recorded live at BrandWeek, the...

About This Episode

From Retail Relic to Market Darling: Sharon Price John on Reinventing Build-A-Bear is an episode from Yeah, That's Probably an Ad by Adweek. In this episode of Adspeak by ADWEEK , host Will Lee speaks with Sharon Price John, President and C...

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Episode Details

Published Feb 11, 2026, 23:48 long, audio available.