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‘We Sell Scarcity:’ How Lamborghini Continues to Stay So Cool
Lamborghinis dominate pop culture – from rap lyrics to blockbuster movies – but the reality is few people actually own them. Every year, the luxury carmaker delivers around 10,000 vehicles worldwide. Lamborghini CEO Step...
About This Episode
‘We Sell Scarcity:’ How Lamborghini Continues to Stay So Cool is an episode from WSJ The Future of Everything by The Wall Street Journal. Lamborghinis dominate pop culture – from rap lyrics to blockbuster movies – but the reality is few peo...
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Published Feb 6, 2026, 25:01 long, audio available.
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