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Southwest’s $1 Billion Pivot: CEO Bob Jordan on Bag Fees And Other Changes artwork
Technology

Southwest’s $1 Billion Pivot: CEO Bob Jordan on Bag Fees And Other Changes

WSJ The Future of Everything by The Wall Street Journal

Mar 20, 202628:18Technology

Southwest Airlines was built on three pillars: low fares, friendly service, and a quirky "sit anywhere" policy. But in a post-pandemic market, the rules are changing. On the latest episode of the Bold Names podcast, CEO...

About This Episode

Southwest’s $1 Billion Pivot: CEO Bob Jordan on Bag Fees And Other Changes is an episode from WSJ The Future of Everything by The Wall Street Journal. Southwest Airlines was built on three pillars: low fares, friendly service, and a quirky...

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This episode belongs to WSJ The Future of Everything.

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Episode Details

Published Mar 20, 2026, 28:18 long, audio available.