Part 3 - How to Build Your B2B Podcast Strategy and Plan

All great podcasts start with an idea to share valuable information. But, the idea alone isn't enough. You need to refine this idea into a functional strategy for targeting a specific audience with a distinct message. In this episode of the Working Without Pants Podcast, I'll explore some of the things you need to consider before ever hitting record on your first podcast episode. I discuss why when deciding on your podcast's subject matter, it's important to appeal to prospects and partners instead of peers in order to generate new business. I also dive into the different ways you can go about selecting a name and why there's no perfect formula you have to follow. It really comes down to what name would attract your ideal prospects and audience, and this differs from industry to industry. I talk about why interview-based podcasts are best for the B2B sector and why the length of your show isn't as important as being able to deliver value throughout the entirety of your show. If you're ready to get started on your podcasting journey, visit to learn more about our full-service podcast production services.

You can listen to Part 3 - How to Build Your B2B Podcast Strategy and Plan online on Radio and Podcast. Open the player on this page to stream the available audio.

Part 3 - How to Build Your B2B Podcast Strategy and Plan is an episode from Working Without Pants - For Agency Owners & Consultants by Jake Jorgovan.

This episode is 00:16:14 long.

This episode was published on Mar 16, 2021.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Working Without Pants - For Agency Owners & Consultants when more episodes are available from the podcast feed.