For the Joy of It, Be You.

Relationships are easier to navigate when we realize that one person’s heaven is another person’s hell. The things that bring us joy are subjective and personal and uniquely our own. Can we talk for a moment about joy? Joy is a mixture of appreciation and wonder. You cannot appreciate something and be filled with wonder by it without also having a feeling of thankfulness for it. Every garden of joy is rooted in the soil of gratitude. Do not confuse pleasure with joy. Pleasure is superficial and outward, barely skin-deep. But joy finds its rhythm in the beating of your heart and its home in the marrow of your bones. You and I do a lot of things for a lot of different reasons each day. But what do you do just for the joy of it? What do you do that makes you feel like you? Every great consultant finds joy in the success of the people they advise. Gary and Stephen help businesses grow by crafting totally true stories to tell the public. Their stories are intensely interesting. Yesterday Stephen told me something that fascinated me beyond words. In a business category that is not interesting, in a trade area of barely a million people, a man built a business to about 5 million dollars a year before walking slowly backwards to 3.7 million. Then he met Stephen. Stephen guided that business owner to 12 million a year through better storytelling. Thirteen months ago that same business owner hired a bright young woman to become his social media marketer. He generously paid expensive social media consultants to train her. When the bright young woman told Stephen what she had learned from these experts, Stephen asked his partner Gary if he would share his contrarian perspective with her. In the end, the bright young woman and the business owner asked Gary to become her coach. In 2025, that business had more than 50 million facebook views as a direct result of Gary’s coaching and the dedicated efforts of that young woman. Last month – in the 31 days of January, 2026 – that business had more than 12-and-a half million views on Facebook. I love that story and I admire that business owner and the young woman he hired. I am also extremely proud of Stephen and Gary. In a fit of curiosity, I just now divided 31 days into 12-and-a half million views. We’re talking about 403,000 views per day, which is 16,000 views per hour, which is 280 views per minute. We’re talking about 4.7 views per second, 24 hours a day for 31 days. Friends, I’m feeling joy. Roy H. Williams

You can listen to For the Joy of It, Be You. online on Radio and Podcast. Open the player on this page to stream the available audio.

For the Joy of It, Be You. is an episode from Wizard of Ads by Roy H. Williams.

This episode is 04:02 long.

This episode was published on Feb 9, 2026.

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