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Wizard of Ads
Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from th...
Wizard of Ads Podcast Guide
Listen to Wizard of Ads, a Business podcast by Roy H. Williams. Stream 1,120 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Episodes
20 of 1,120 episodesLife is an Adventure Without Socks
Life is an adventure of choices and consequences. Choices and consequences. I believe that with all my heart. But I do not believe that wise...
Paint Jobs Don’t Win Car Races
Road Atlanta is a famous roadracing track 800 miles from Tulsa, Oklahoma, a grueling trip to make in the back seat of a 1972 BMW 2002. Tony...
What the Bible Teaches About Advertising
I received an email last Thursday from my friend Doug Burdon in which he mentions a story told by Jesus. That story is often called “The Par...
Elon Musk Wants to Sell Me a Tire
Dear Elon, Congratulations on your initial public offering of SPCX. Google’s AI says, “The blockbuster debut briefly made Elon Musk the worl...
Business Boundaries and Walls
There is a big difference between a boundary and a wall. A boundary is a friendly agreement that keeps people from going too far. But a wall...
Predictable is Invisible
If your message is predictable, your message is invisible. If your advertising is predictable, your advertising is invisible. When something...
Writing Great Ads is a 10-Step Dance
Do you want to become a great ad writer? Follow these ten steps and you will rise high and go far. 1. Read poetry every day. 2. Memorize at...
Make More Money by Reducing the Friction
Business owners ask, “How can we get customers to do what we want them to do?” And then they create an app and insist that you download it....
ROAS: What It is and Is Not
Direct response ads are written to take the customer from Attention to Interest to Desire to Action in a single encounter. Direct marketers...
The Only Rule of Success
I promise that I will state plainly for you – in ten short words – the singular Rule of Success before you have finished reading this Monday...
How to Write Effective Ads
Effective advertising is not about delivering information; it is about delivering persuasion. Don’t tell your audience how to feel. Make the...
How to Strengthen Your Brand in 3 Easy Steps
Find out what people already want, then offer them exactly that. Quit trying to convince customers that they should want what you are sellin...
Welcome to the Inflection Point
I write this with reluctance because I know that I will receive hundreds of emails correcting me on a few niggling little details. But write...
A Line of Standing Dominoes
I could be wrong, but I think I see a line of 6,603 standing dominoes with a forefinger poised to flick the first domino. Take a step back,...
Advice and Encouragement
Just as strawberries taste better when they are dipped in chocolate, advice tastes better when it is wrapped in a thick coating of encourage...
The Time, the Place, the Person
In the Kairos moment, you will find yourself in an unknown place. And a person will appear. This person is known among storytellers as “The...
Everything Flows From Strategy
I am always fascinated when I see business owners all marching in the same direction, doing the exact same things because they believe, “Thi...
What Do People Already Care About?
March 30, 2026 It pays to know what people already care about. The following conversation illustrates one of the ways in which this pays. “I...
Keep Your Eye on the Star You Have Chosen
I have bumbled my way through life with a reasonable degree of success, I think. Especially when you consider the number of people who have...