
Make More Money by Reducing the Friction
Business owners ask, “How can we get customers to do what we want them to do?” And then they create an app and insist that you download it....
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Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from th...
Listen to Wizard of Ads, a Business podcast by Roy H. Williams. Stream 1,112 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Business owners ask, “How can we get customers to do what we want them to do?” And then they create an app and insist that you download it....

Direct response ads are written to take the customer from Attention to Interest to Desire to Action in a single encounter. Direct marketers...

I promise that I will state plainly for you – in ten short words – the singular Rule of Success before you have finished reading this Monday...

Effective advertising is not about delivering information; it is about delivering persuasion. Don’t tell your audience how to feel. Make the...

Find out what people already want, then offer them exactly that. Quit trying to convince customers that they should want what you are sellin...

I write this with reluctance because I know that I will receive hundreds of emails correcting me on a few niggling little details. But write...

I could be wrong, but I think I see a line of 6,603 standing dominoes with a forefinger poised to flick the first domino. Take a step back,...

Just as strawberries taste better when they are dipped in chocolate, advice tastes better when it is wrapped in a thick coating of encourage...

In the Kairos moment, you will find yourself in an unknown place. And a person will appear. This person is known among storytellers as “The...

I am always fascinated when I see business owners all marching in the same direction, doing the exact same things because they believe, “Thi...

March 30, 2026 It pays to know what people already care about. The following conversation illustrates one of the ways in which this pays. “I...

I have bumbled my way through life with a reasonable degree of success, I think. Especially when you consider the number of people who have...

March 16, 2026 I am sitting in front of a computer that can deliver love letters to billions of addresses across the twenty-four time zones...

One thing always leads to another That’s why big sisters have baby brothers And how King George gave away a nation when he said “No” to repr...

February 26, 2026 Kronos is chronological time. Kronos appears more than 50 times in the original New Testament. Kairos is a pregnant moment...

Welkin is a poetic or archaic term for the sky, firmament, or vault of heaven. To “ring the welkin” or make the “welkin ring” is a literary...

Everywhere he went, Jeremiah warned people that their land would be subjugated, their way of life would be destroyed, and that they would be...

Relationships are easier to navigate when we realize that one person’s heaven is another person’s hell. The things that bring us joy are sub...

WORLDWIDE ANXIETY: Do you find yourself wondering what is going to happen next? You are not the only person who has that question echoing in...

David and I began building oilfield heat exchangers in a heavy steel fabrication shop in Oklahoma when we were 14 years old. We were univers...
You can listen to Wizard of Ads episodes online on Radio and Podcast. Open an episode and the site player will stream the available audio.
Wizard of Ads is listed as a Business show. The show language is listed as English.
This page lists 1,112 episodes for Wizard of Ads. More episodes are available from the View more button when the list continues.
You can listen to Wizard of Ads episodes on this page by opening an episode and using the site player.
Wizard of Ads is listed as a Business show by Roy H. Williams.
This page lists 1,112 episodes for Wizard of Ads where feed data is available.