Everything Flows From Strategy

I am always fascinated when I see business owners all marching in the same direction, doing the exact same things because they believe, “This is the way to differentiate yourself.” Do you believe that following the same strategy as everyone else is the way the surest way to succeed? Of course you don’t. Because if you were an unthinking conformist, you would never have subscribed to the MondayMorningMemo. Strategy Everything flows from strategy. Your logo is the flag waved by your strategy. Your sonic device is the trumpet call of your strategy. (Do you have a sonic device?) Your recurrent phrases – your brandable chunks – are the poetic expressions of your strategy. (Can you name your brandable chunks?) Your ad copy flows like a river from your strategy. How swift is the current in that river today? How many people are swimming, canoeing, skiing, biking, hiking, fishing, splashing, frolicing and dashing in your river right now? Your media buyer opens the floodgates that gush water into your river. (How good is your media buyer?) Do you understand why measuring ROAS is green kryptonite to every super-heroic strategy? Do you understand why verbs make a bigger difference than nouns and modifyers? Would you like to know these things and change the trajectory of your business and your life? Be in the Tower at Wizard Academy on May 26th and May 27th. Wisdom is knowing what to do. Understanding is knowing why it works. If you have an open mind and a hungry heart, your life will be forever changed. Or maybe you already know these things and should therefore absolutely, definitely, please don’t come. Roy H. Williams PS – Do you have a crazy idea? Would you like to learn from 4 famous people, each of whom have repeatedly taken their crazy ideas to the highest heights? It’s going to be an amazing adventure, full of wonder.

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Everything Flows From Strategy is an episode from Wizard of Ads by Roy H. Williams.

This episode is 03:36 long.

This episode was published on Apr 6, 2026.

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