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Society & Culture

Sid the seagull and the Slip Slop Slap campaign

Witness by BBC

Jun 23, 202610:41Society & Culture

In 1981, Australia launched a fight against skin cancer with help from a yellow cartoon seagull and a catchy jingle. The Slip Slop Slap campaign was created by an advertising team of Phillip Adams, Peter Best and Alex St...

About This Episode

Sid the seagull and the Slip Slop Slap campaign is an episode from Witness by BBC. In 1981, Australia launched a fight against skin cancer with help from a yellow cartoon seagull and a catchy jingle. The Slip Slop Slap campaign was created...

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Published Jun 23, 2026, 10:41 long, audio available.

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