Cruising with Jefferson's Bourbon

Jefferson's Ocean Bourbon is known for being aged at sea, and now, a new partnership between Jefferson's and Holland America cruises will see 11 cruise ships carrying barrels of Jefferson's on board during their voyages around the world. After the whiskey is bottled, it'll be sold on board each ship. We'll talk with Jefferson's co-founder Trey Zoeller about the partnership on this week's WhiskyCast In-Depth. In the news, Pernod Ricard and Brown-Forman are discussing a potential merger that could see Jack Daniel's and Jameson under the same ownership. We'll have all of the details on this week's WhiskyCast.

You can listen to Cruising with Jefferson's Bourbon online on Radio and Podcast. Open the player on this page to stream the available audio.

Cruising with Jefferson's Bourbon is an episode from WhiskyCast by CaskStrength Media.

This episode is 32:42 long.

This episode was published on Mar 30, 2026.

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