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The New Strategy Behind Revenue Growth
The chief revenue officer is no longer just a sales leader. Raghu Iyengar, Wharton Marketing Professor and Academic Director of Wharton’s Chief Revenue Officer Program, explains why companies are turning to CROs to align...
About This Episode
The New Strategy Behind Revenue Growth is an episode from Wharton Business Daily by Wharton Podcast Network. The chief revenue officer is no longer just a sales leader. Raghu Iyengar, Wharton Marketing Professor and Academic Director of Wha...
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Episode Details
Published Jul 24, 2026, 12:02 long, audio available.
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