How Think Jerky Is Leading The Healthy, Chef-Driven Future Of CPG

Ricky Hirsch is the founder of Think Jerky, a beef jerky company that's taking a health-conscious approach to our favorite meaty snack. Think has far less sugar and salt than typical jerky, it's made using high-quality ingredients and meat — and it's actually crafted by real chefs — Laurent Gras, a three-starred Michelin chef, Gail Gand, a two-time James Beard award winner and Food Network host, and Matt Troost, a Chicago Baconfest champion. Ricky and Think are also award winners in their own way. The company, which is less than a year old did $1 million in sales in their first 11 months. They were the fastest company ever into Starbucks and GNC, and they were one of the top five most backed food campaigns on Kickstarter. Plus, they're donating 10% of all profits to the David Lynch Foundation, an organization focused around meditation. With accolades like this under their belt, you'd think they were a team of at least a dozen. Shockingly, it's only Ricky and one other employee leading the charge (though they are hiring.) This is one company to keep an eye on because I think they're about to do really big things. Full show notes: wecouldmakethat.com/jerky

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How Think Jerky Is Leading The Healthy, Chef-Driven Future Of CPG is an episode from We Could Make That by Andrea Wien.

This episode is 38:33 long.

This episode was published on Dec 1, 2016.

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