Five Minutes With … Wayne Schepens on “Go to Market” IT Strategies

Without an effective “go to market” strategy, an IT product/services idea is simply, well, an idea. Instead, tech companies must assemble a plan that will carefully examine the competitive field, establish differentiation, finetune messaging, pinpoint targeted customers and reach out to analysts, among other requirements. As a vice president with Welz & Weisel Communications, Wayne [...]

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Five Minutes With … Wayne Schepens on “Go to Market” IT Strategies is an episode from W2 Communications » 5 Minutes With… by Dennis McCafferty.

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This episode was published on Apr 9, 2012.

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