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W2 Communications » 5 Minutes With…

Dennis McCafferty

Tech PR Agency focused on Strategy. Execution. Results.

Episodes

10 episodes

Five Minutes With … Chris Foss on Why Companies Fail at Online Marketing

Today’s organizations need a bigger-picture focus when it comes to online marketing strategies. Companies invest heavily into advertising an...

Sep 17, 2012

Five Minutes With … Hilary Fordwich on How Federal IT Contractors Can Get an Edge

We can expect to see a continued, dramatic slowdown in U.S. government IT spending. So how do tech contractors stay in the hunt for what’s l...

Sep 5, 2012

Five Minutes With … Tom Resau on How “the Rules” are Changing for Information Security

Remember the good ol’ days – waaay back to a year like, say, 2002 – when a company’s security vendor got all the heat for a systems compromi...

Aug 27, 2012

Five Minutes With … Steve Smallman on Measuring the ROI of Online Video Marketing

We all know that online video is huge. In fact, it will soon account for 90 percent of all Internet traffic, according to industry projectio...

Aug 13, 2012

Five Minutes With … Molly Huie on the Federal Mobile Technology Market

Mobility makes the federal worker more productive. Mobility helps government organizations save significantly on costs. Hence, greater mobil...

Jun 25, 2012

Five Minutes With … Lisa Dezzutti on Reaching the Federal IT Leader

In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … pri...

Jun 4, 2012

Five Minutes With … Shashi Bellamkonda on the future of social media

    Over the next three to five years, what will distinguish the companies that maximize value from blogs, Facebook, Twitter, etc....

May 21, 2012

Five Minutes With … Mona Anita Olsen on Northern Virginia’s Entrepreneurial Community

Northern Virginia’s tech start-ups are getting a big boost these days, thanks to George Mason University. Through the Mason Small Business D...

May 14, 2012

Five Minutes With … Wayne Schepens on “Go to Market” IT Strategies

Without an effective “go to market” strategy, an IT product/services idea is simply, well, an idea. Instead, tech companies must assemble a...

Apr 9, 2012

Five Minutes With … Rufus Manning on Why SEO Matters

It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your compa...

Mar 28, 2012