Everybody Get Loud: Consumer Generated Content Monitoring

In an age where a blog post or a video on YouTube is challenging mainstream media as a source for global attention, it becomes increasingly important for business and the community to be aware of what is happening online in social networking spaces. But when MySpace has 200 million users, and Facebook 55 million, YouTube has around 57 million videos uploaded, and consumers are spending more and more time on their PC instead of in front of the television, there is also the confusion of choice: how do you track what consumers are accessing? How do you maintain corporate reputation in a mass of unmitigated opinion? How do you determine what is useful commentary from what is mere chatter?

You can listen to Everybody Get Loud: Consumer Generated Content Monitoring online on Radio and Podcast. Open the player on this page to stream the available audio.

Everybody Get Loud: Consumer Generated Content Monitoring is an episode from Urban Learning Space Seminars by Urban Learning Space.

This episode is 01:32:26 long.

This episode was published on Mar 5, 2008.

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