How Did HELP SCOUT Build Customer Support's Most Refreshing Brand? ["Exceptions" Ep.4]

In Episode 4 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today we go inside Help Scout an talk to CEO/cofounder Nick Francis, head of support Abigail Phillips, and an actual Help Scout customer. Plus, we hear from some of their employee's plants. MORE GOOD STUFF: My book, Break the Wheel, is now available on Amazon in print, ebook, and audio formats: You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking: bit.ly/DamnTheBestPractices

You can listen to How Did HELP SCOUT Build Customer Support's Most Refreshing Brand? ["Exceptions" Ep.4] online on Radio and Podcast. Open the player on this page to stream the available audio.

How Did HELP SCOUT Build Customer Support's Most Refreshing Brand? ["Exceptions" Ep.4] is an episode from Unthinkable.

This episode is 43:58 long.

This episode was published on Oct 30, 2018.

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