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Unthinkable

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Their work seems crazy, until you hear their side of the story. This is a show about conventional thinking at work and the people who dare to question it. In a world overflowing with advice,...

Episodes

20 of 93 episodes

Kicking and Screaming into the Future [5.2]

Robby Novak's most popular video has been seen over 44 million times, and even though it's his face, his words, and his VIDEO, almost nobody...

12:28Jan 21, 2019

The Worst Advice & The Quest [5.1]

I kick off Season 5 by sharing the worst advice I've ever received and announcing the next leg of our journey together to fight against conv...

11:57Jan 7, 2019

Why LESSONLY Prioritizes Psychological Safety Above All Else ["Exceptions" Ep.7]

In Episode 7 of my docuseries with brand partner Drift, we go inside a rising star in B2B, Lessonly. The company's internal principles guide...

38:45Dec 26, 2018

Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]

In Episode 6 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. T...

40:01Dec 17, 2018

How FIRST ROUND CAPITAL Changed VC Brands Forever ["Exceptions" Ep.5]

In Episode 5 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand, w...

38:27Dec 7, 2018

Gravy

In the third of three Thanksgiving Week specials, we hear the incredible story of two individuals who so in-touch with WHY they do their wor...

32:14Nov 21, 2018

In on the Secret

In the second of three Thanksgiving Week special episodes, an old classic featuring a New York artist's odd but revealing experiment and the...

22:39Nov 20, 2018

The Picnic Experiment

Why do we gorge ourselves on holidays? Why do we do ANYTHING that seems mindless? "Because that's how we do things around here." In this sto...

15:19Nov 19, 2018

How Did HELP SCOUT Build Customer Support's Most Refreshing Brand? ["Exceptions" Ep.4]

In Episode 4 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. T...

43:58Oct 30, 2018

Short Story: The Choice That Makes or Breaks Great Work (Part 2)

This is Part 2 of a story that originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it he...

13:16Oct 26, 2018

Short Story: The Choice That Makes or Breaks Great Work (Part 1)

This story originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscrib...

11:23Oct 17, 2018

How Does INVISION Make Big Creative Projects Look Logical? ["Exceptions" Ep.3]

In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand....

33:55Oct 8, 2018

Book Launch Day! Special AMA & Behind-the-Scenes Episode

Order your copy of Break the Wheel on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition-ebook/dp/B07HQF97J7 ABOUT THE...

56:04Oct 1, 2018

Short Story: What We Really Mean by "Visionary"

Break the Wheel's NEW publish date is Oct. 1, 2018! That means this is the final week to get signed copies plus bonus goodies sent to you in...

16:11Sep 24, 2018

Why Is WISTIA So Creative? ["Exceptions" Ep.2]

Big News: My book, Break the Wheel, is now available for pre-orders at jayacunzo.com/book ! Today, Episode 2 of my new documentary series wi...

49:29Aug 30, 2018

Short Story: The Schreader [Plus, Signed Books for You]

Visit jayacunzo.com/book for the pre-sale in the United States. Purchase single or bulk, and get each signed. Available now through October...

16:35Aug 27, 2018

What Makes GUSTO Exceptional? ["Exceptions" Ep.1]

Episode 1 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why...

38:43Aug 5, 2018

Intuition [Re-aired]

While I work on Season 4 plus my book, Break the Wheel (Fall 2018), I wanted to share with you one of the most popular episodes from the bac...

31:31Jul 18, 2018

Voices [Re-aired]

As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: Voices. The incredible...

25:18Jun 28, 2018

"Try to Be Awesome" - A Tribute to Anthony Bourdain

Anthony Bourdain inspired much of this very show. Though my style is a bit different than his, I've learned from his method, watched him wor...

12:09Jun 11, 2018