381: From Hard Time to Happy Hour: The Remarkable Resurrection of McConnell's Irish Whisky

What's the hidden meaning behind the opaque ribbed glass at the bottom of a McConnell's Irish Whisky bottle? What made the opportunity to revive McConnell's Irish Whisky important enough to leave a long and secure career behind? How does a master distiller notice that something is off long before anyone else can spot it? In this episode of the Unreserved Wine Talk podcast, I'm chatting with John Kelly, CEO of the Belfast Distillery Company, responsible for reviving one of Belfast's most famous brands, McConnell's Irish Whisky, which actually dates back 250 years this year to 1776. You can find the wines we discussed at . Highlights What made John take on the challenge of bringing McConnell's back to Belfast? How did Belfast go from exporting more than 75% of Irish whiskey to losing the McConnell's brand for nearly 80 years? What do the symbols on the McConnell's bottle reveal? How does the opaque glass at the base of the bottle pay tribute to the hidden snug rooms where women once had to drink out of sight? How did John navigate Covid, government negotiations, and US investors to keep going on the McConnell's revival journey? How did relationship building and a strong sense of place help McConnell's earn a spot with the LCBO in Canada? What did it take to transform Belfast's old Crumlin Road prison into a working distillery? Why does John describe McConnell's as the first legal whiskey distillery ever built inside a prison? What's the connection between the brand and female empowerment today? Why does McConnell's deliberately spell whisky without the "e," unlike almost every other Irish whiskey? Why is five years the magic number for McConnell's, and what does that extra time in cask add to the whiskey? How does master distiller Graeme Millar use his palate to catch problems in production? Why do patience and discipline make all the difference for award-winning whiskey? About John Kelly John Kelly is a highly respected drinks industry veteran, with over 30 years' experience in the sector, including 22 years with Diageo, where he held senior roles in sales, marketing and general management within Ireland, Europe and the Middle East. John also worked with Walsh Whiskey in Carlow, Ireland. In 2021, John joined Belfast Distillery Company as CEO and is building the team, bringing distilling back to Belfast in the repurposed Crumlin Road Gaol. In his spare time, John enjoys playing golf, coaching, and ferrying his children around to their various sports events, and best of all, watching from the sidelines. To learn more, visit .

You can listen to 381: From Hard Time to Happy Hour: The Remarkable Resurrection of McConnell's Irish Whisky online on Radio and Podcast. Open the player on this page to stream the available audio.

381: From Hard Time to Happy Hour: The Remarkable Resurrection of McConnell's Irish Whisky is an episode from Unreserved Wine Talk by Natalie MacLean.

This episode is 01:06:24 long.

This episode was published on Mar 17, 2026.

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