Sweaty Billboards: Marketing The Movies

With the Oscars around the corner, we take a look at creative movie marketing. We’ll talk about miniature billboards that promoted Ant-Man. A billboard that actually sweated to promote an action film. And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a box office success. We know you want to listen to all the ads in this show. On the off-chance you don’t ,

You can listen to Sweaty Billboards: Marketing The Movies online on Radio and Podcast. Open the player on this page to stream the available audio.

Sweaty Billboards: Marketing The Movies is an episode from Under the Influence from CBC Radio by Apostrophe Podcast Network.

This episode is 27:35 long.

This episode was published on Mar 14, 2026.

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