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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that co...
This week, it’s our annual Brand Envy episode, where I tip my hat to great ideas that have lasted for years. We’ll talk about a very funny c...
This week, we're dropping an episode from our sister podcast, "We Regret To Inform You: The Rejection Podcast". In this podcast series, we t...
This week, we look at the marketing of violent sports. Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back...
This week, we look at weird, unhinged advertising. Like the “PuppyMonkeyBaby” Super Bowl commercial. The sad Skittles commercial where every...
This week, we listen to the most creative use of sound and voice. Like the mattress company that gave people discounts based on how loud the...
There are many products in the world that have “unintended uses.” Originally designed for one purpose, the general public has discovered alt...
With the Oscars around the corner, we take a look at creative movie marketing. We’ll talk about miniature billboards that promoted Ant-Man....
This week, we tip our hat to the tiny, small innovations that make our lives better. Like the tiny arrow on your fuel gauge. And the bread c...
This week, we look at the link between food and cars. Did you know that Volkswagen makes sausages. And Rolls-Royce makes honey. Did you know...
This week, we look at the staying power of Catalogues. They’ve been around since the mid 1800s, and they helped build the country. We’ll tal...
In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medi...
Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list...
This week, we look at a sub-category of jingles. Most successful jingles are catchy little earworms. But these particular little ditties use...
Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequen...
This week, we look at “Rage Marketing.” Where a company or organization intentionally provokes the public to get angry. And hopefully spend...
This week, we look at “Clapback Ads.” A clapback ad is a response or retaliation to another commercial. We’ll talk about a Canadian province...
The world of marketing has discovered there’s money to be made in creating fake ads. But, they’re not trying to fool you - they’re trying to...
You asked, we listened. For the first time ever, both Android and Apple users can now get access to our exclusive subscriber-only bonus opti...
Lately companies have been hijacking breaking news stories to create ads. When thieves broke into the Louvre with a ladder, the ladder compa...
This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actuall...
This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift. She has challenged the st...
This week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a p...
This week, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving...
December 8th is the 45th anniversary of John Lennon’s death. In this very revealing interview, I talk with Earl Slick, guitarist on Double F...
This week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You ma...
So many things in our world are influenced by marketing. This week, we look at various aspects of our lives influenced by marketing. – but y...
For over 100 years, “free” has been one of the most powerful words in the marketing world. And believe it or not, companies love freebies as...
This week, we take a look at four brands that have found a way to survive for decades. One company has been entertaining crowds with wax for...
Marketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the ot...
From our Season 12 Archives, Billboards are one of the biggest creative challenges in the marketing world. They need to be seven words or le...
Another favourite from our Season 12 Archives. This week it’s our annual Bookmarks episode. I read a lot of books to research Under The Infl...
From our Season 12 Archives... another favourite. You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bu...
There are some very interesting loopholes in the world of marketing. Because businesses are always looking for an upper hand in a competitiv...
If you searched the question: “What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins....
The Beatlology Interviews (Season 2, Episode 1) What if John Lennon had never died in 1980. What if George Harrison was still with us? What...
20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21st century...
From our Season 12 Archives... This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide...
From our Season 12 Archives. Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times compan...
From our Season 12 Archives, one of our favourites. This week, we talk about hotel marketing. Specifically, how some hotels attract guests b...
From our Season 12 Archives, one of our favourites This week, we’re talking about the creative ways Hollywood markets films. We’ll talk abou...
People often tell me they love the storytelling in Under the Influence. One of my favourite storytellers of all time is the late, great Stua...
From our Season 12 Archives, one of our favourites. In this episode, we talk about one of the legends of the advertising business – George L...
From our Season 12 Archives.... one of our favourites. With multiple ways to skip commercials at our fingertips, advertisers have found a ne...
We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history...
From our Season 11 Archives, one of our favourites. This week, we look at the ways libraries market themselves. If you think libraries are q...
From our Season 12 Archives, one of our favourites. This week, we take a look at the most creative “help wanted” ads in the world. We’ll tal...
Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favouri...
From our Season 12 Archives, one of our favourites. This week, we look at candy bar advertising. Millions are spent marketing candy bars eve...
From our Season 11 Archives, one of our favourites. This week, we explore how dating agencies Sell Love. We’ll talk about the very first dat...
This week, it’s our annual Ask Terry episode. As we do every year, we open the show to questions from our listeners. This week, we’ll answer...