Joe Sedelmaier Tribute
This week, we pay tribute to one of the greatest commercial directors in the ad business. You may not know the late Joe Sedelmaier by name,...
Radio and PodcastLive Radio & Podcasts
Society & Culture
Under the Influence from CBC Radio
Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that co...
Episodes
20 of 421 episodes
Newsjacking
This encore episode of Under The Influence is one of our favourites of 2026. Lately, companies have been hijacking breaking news stories to...
Bookmarks 2026
This week, it’s our annual Bookmarks episode. We read a lot of books to research this show. And this episode is dedicated to the great stori...
Terry Guests on "White Coat, Black Art" with Dr. Brian Goldman
We're dropping an interview I recently did with Dr. Brian Goldman, host of White Coat, Black Art, an excellent CBC radio show and podcast in...
Debut Commercials - Part Two
It’s part two of our episode that revisits the very first commercials ever produced for famous products. From the very first commercial for...
Debut Commercials
This week, we take a look at marketing firsts. Specifically, the very first commercials ever produced for famous products and companies. Fro...
Monumental Advertisements: Branded Buildings
This week, we talk about spectacular landmarks built by visionary entrepreneurs. These magnificent buildings stand in Toronto, New York and...
Brand Envy (2026)
This week, it’s our annual Brand Envy episode, where I tip my hat to great ideas that have lasted for years. We’ll talk about a very funny c...
Rue McClanahan: Every Kick's A Boost
This week, we're dropping an episode from our sister podcast, "We Regret To Inform You: The Rejection Podcast". In this podcast series, we t...
Selling Violence: Marketing Combat Sports
This week, we look at the marketing of violent sports. Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back...
Unhinged Advertising: The Power of the Absurd
This week, we look at weird, unhinged advertising. Like the “PuppyMonkeyBaby” Super Bowl commercial. The sad Skittles commercial where every...
Nobody's Ugly on Radio: The Superpower of Audio
This week, we listen to the most creative use of sound and voice. Like the mattress company that gave people discounts based on how loud the...
It's a Floor Wax and a Dessert Topping: Unintended Product Uses
There are many products in the world that have “unintended uses.” Originally designed for one purpose, the general public has discovered alt...
Sweaty Billboards: Marketing The Movies
With the Oscars around the corner, we take a look at creative movie marketing. We’ll talk about miniature billboards that promoted Ant-Man....
Small Wonders: Tiny Inventions. Big Impact.
This week, we tip our hat to the tiny, small innovations that make our lives better. Like the tiny arrow on your fuel gauge. And the bread c...
Car Cuisine: Car Companies in the Food Business
This week, we look at the link between food and cars. Did you know that Volkswagen makes sausages. And Rolls-Royce makes honey. Did you know...
From Tiffany’s to Donkeys: Catalogues Rise Again
This week, we look at the staying power of Catalogues. They’ve been around since the mid 1800s, and they helped build the country. We’ll tal...
Happy World Radio Day. Revisiting "Air Quotes: Creative Radio"
In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medi...
Terry Ranks The Super Bowl 60 Ads
Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list...
Jingles: Rhythmic Instruction Manuals
This week, we look at a sub-category of jingles. Most successful jingles are catchy little earworms. But these particular little ditties use...