Selling Violence: Marketing Combat Sports

This week, we look at the marketing of violent sports. Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s. We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles. And we look at the phenomenon that is the UFC – and how mixed martial arts promotion can be carbon-dated all the way back to Rickard in the ‘20s. We know you want to listen to all the ads in this show. On the off-chance you don’t ,

You can listen to Selling Violence: Marketing Combat Sports online on Radio and Podcast. Open the player on this page to stream the available audio.

Selling Violence: Marketing Combat Sports is an episode from Under the Influence from CBC Radio by Apostrophe Podcast Network.

This episode is 27:41 long.

This episode was published on Apr 11, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Under the Influence from CBC Radio when more episodes are available from the podcast feed.