The Only Social Media Strategy Gym Owners Need

Tune in to get the exact plan for what to post on social media to grow your gym. Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members. They lay out the big three content types every gym owner should be posting: - Conversion content that moves prospects closer to buying. - Connection content that makes people like and trust you before they ever walk through the door. - Value content that helps your community solve real problems for free. They break down each type with examples from real gym owners, and they present tactical steps you can take to start creating better gym social content today. The pair also tackle one of the most underused tools in gym marketing: sell by chat (having real conversations with real people who interact with your social media). You’ll walk away with a simple weekly posting strategy you can actually stick to. This is episode 2 of 4 in the Marketing May series. Next week: the content funnel. If you missed last week’s episode on referrals, check it via the link below. Links The Referral Funnel Gym Owners United Book a Call 0:37 - People buy from people 2:17 - 3 types of content 15:18 - Story strategy 19:24 - Sell by chat (DM) 22:31 - Your action steps

You can listen to The Only Social Media Strategy Gym Owners Need online on Radio and Podcast. Open the player on this page to stream the available audio.

The Only Social Media Strategy Gym Owners Need is an episode from TwoBrainRadio by Chris Cooper.

This episode is 23:56 long.

This episode was published on May 11, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from TwoBrainRadio when more episodes are available from the podcast feed.