How to Hire A-Players and Double Your Gym Revenue
Listening to this alone won’t make your gym more profitable. A mentor will. Book your free call with the Two-Brain team. If you can’t attrac...
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TwoBrainRadio
A weekly podcast by Chris Cooper, author of Two-Brain Business, Two-Brain Business 2.0, and Help First. Chris asks the BIG questions in the fitness industry and draws on 20 years of coaching...
Episodes
20 of 1,186 episodesThis Gym Owner Does $1M a Year With 7 Full-Time Staff
Listening to this alone won't make your gym more profitable. A mentor will. Book your free call with the Two-Brain team. Darren Thornton lef...
What I Would Do If I Was Launching a Gym From Scratch in 2026
Fill out our State of the Industry survey and get a free report card showing how your gym stacks up. If Chris Cooper started a gym tomorrow,...
Why Most Gym Owners Never Reach $100K
Fill out our State of the Industry survey and get your custom Gym Report Card! Every gym owner thinks their problem is unique. In reality, i...
How to Land a Gym Client in 15 Minutes
Turn more consultations into memberships with our free Objection-Handling Scripts. Can Chris Cooper close a sale in 15 minutes—even with a c...
How to Handle Every Sales Objection in Your Gym
Turn more consultations into memberships with our free Objection-Handling Scripts. "I need to think about it." "It's too expensive." "I need...
Close More Gym Sales in 5 Steps
Fill out the State of the Industry survey and get a free report card showing how your gym stacks up. Most gym owners either avoid the sales...
How to Sell Without Feeling Slimy (For Gym Owners)
Get the full resource kit for this series—the exact frameworks and scripts to help you sell gym memberships without feeling slimy. Ever avoi...
Why Your Gym Isn't Converting Leads Into Members
Steal our Lead Nurture Toolkit—the exact scripts and follow-up cadence to turn “maybe” into a booked consultation. Gym owners constantly say...
The 5 Biggest Sales DM Mistakes Gym Owners Make
Turn social media leads into paying members with our free sell-by-chat scripts. What if your gym doesn’t have a lead problem? What if the re...
How to Turn Online Followers Into Paying Gym Members
Turn followers into paying members with our free sell-by-chat scripts. You don’t need a huge following to sell more gym memberships. You nee...
The Gym Owner's Shortcut I Wish I Had 20 Years Ago
Get Chris Cooper's books free on Kindle this week: https://twobrain.co/4bitrbb Chris Cooper has written 10 books, and he says it's not becau...
Why Your Gym Feels Stuck (And What to Do Next)
Get Chris Cooper’s book “Founder, Farmer, Tinker, Chief” free on Kindle this week (Jul. 27-31): https://twobrain.co/4gLvR5E If you’re a gym...
Are the CrossFit Games Dead?
Want to run an in-gym event that brings in new members and keeps them around? Download our step-by-step Intramural Open guide. Are the Cross...
How This Gym's Content System Generates 140 Leads a Month
Use our AI-powered Instagram audit to identify the biggest gaps in your gym’s social media and generate more leads: https://gymig.com/ Isaac...
How to Know Exactly What to Charge at Your Gym
Calculate exactly what you should be charging with our Revenue Per Session (RPS) Calculator, linked below. Don’t set your prices by copying...
How to Add Small Group Training to a Large Group Gym
Semi-private training is one of the most talked about revenue plays in the fitness industry, but there’s rarely a clear roadmap for adding i...
How HYROX Affiliates Actually Make Money
Some gyms are struggling to break even on their HYROX affiliation. Others are generating 15X or even 89X return on their affiliation fees. I...
How to Run Your First HYROX Competition in Your Gym
HYROX is everywhere right now, and your gym doesn’t necessarily have to become an affiliate to cash in on the trend. In this episode of “Run...
How Smart Gym Owners Beat the Summer Slump
Summer hits gym owners hard. Revenue drops, leads dry up and members cancel. In this episode, Chris Cooper shares five strategies gym owners...