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A weekly podcast by Chris Cooper, author of Two-Brain Business, Two-Brain Business 2.0, and Help First. Chris asks the BIG questions in the fitness industry and draws on 20 years of coaching...
How do the best gyms in the world scale to 300, 400 or even 450 clients without burning out or sacrificing quality? In this episode of “Run...
Gym owner Lauren DiSessa’s weekly HYROX class has generated $6,000 in revenue in just two months, and she’s not even charging members extra...
Are you sleeping on HYROX? That's a mistake. In this episode, Two-Brain CEO John Franklin and founder Chris Cooper discuss the hottest...
Most gyms treat old members as if they’re gone forever—but Xtra Mile Fitness brought back 36 departed clients in one year. In this episode o...
The future belongs to gyms that specialize. The data proves it: Small group training has a 7% higher profit margin than large group training...
Buying a gym can be one of the best business decisions you’ll ever make or one of the most expensive mistakes of your life. In this episode...
If you burn out, your gym dies. That’s why taking care of your mental health is the best business decision you can make. In this episode of...
Most gym owners stay stuck because of fear. Fear of failure. Fear of confrontation. Fear of making things worse. But here’s what Chris Coope...
The Two-Brain Summit is back for its 10th year this June in Chicago, and it’s bigger than ever before! Get your tickets via the link below a...
For almost a decade, CrossFit affiliate owners followed a misguided mantra: "CrossFit is done in big groups only." In 2026, we know this is...
What if every one of your clients paid $400 or more per month? You probably wouldn't need more clients, staff, equipment or space, righ...
In this episode of "Run a Profitable Gym," fitness entrepreneur Daniel Purington reveals the system that produced these world-class stats at...
When gym owners need more clients, most jump straight to ads, social media or complicated marketing campaigns. Another path will produce muc...
Many gym owners hire the wrong mentor for the wrong reasons. They pick the cheapest option or someone who “really cares.” But "cheap" doesn&...
You have access to endless knowledge and resources, but you can’t seem to put it all together and fix your gym. Why? In this episode of “Run...
Don’t let potential members slip away! Get the free “1-Hour Marketing Audit for Gym Owners” here . Joe Rouse ran Two-Brain's “1-Hour Ma...
Your gym is leaking leads. But you can fix it in 60 minutes with this marketing audit. Get a free copy of the 26-page audit workbook here ....
The median gym owner brings home $61,000 per year, but the owners on Two-Brain’s latest leaderboard earn between $189,000 and $357,000 annua...
The top gym owner on Two-Brain’s leaderboard takes home $29,767 per month. That’s $357,204 per year from a single gym location. In this epis...
When your gym is stable and the fires are out, what's next? Two-Brain’s Tinker Mastermind provides an elite level of mentorship for gym...
Stop trying to clone yourself when you hire coaches. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why hiring for...
Feb. 13, 2026, is Two-Brain’s 10th anniversary—a full decade of solving every problem in the gym business. In this special episode of “Run a...
Different gym owners need different leadership books. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a sim...
Could your gym use an extra $5,000 in revenue this month? In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares t...
In the last year, three marketing agencies have asked Chris Cooper to buy them out—and dozens of others have disappeared. The average lifesp...
The 10th annual Two-Brain Summit happens June 6-7, 2026, in Chicago, and this year’s theme will change how you think about scaling your gym....
Tickets to the Two-Brain Summit are $200 off until Feb. 1. Get yours via the link below! This year's headliner: Mike Michalowicz, entre...
CrossFit taught the world how to move, and now through MetFix, Greg Glassman wants to teach them how to eat. In this episode of “Run a Profi...
Twenty years of gym ownership will teach you things no course ever could. Chris Cooper’s gym, Catalyst, recently turned 20, and today on “Ru...
Hyrox affiliation gives Rob Sowden-Taylor 25 to 40% of his gym’s leads and creates long-term members who stick around for an average of 2.5...
If you put all your clients on podiums and celebrate their achievements, they'll stay longer and you'll earn more. Today on “Run a...
In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why gym owners need to stop consuming clickbait speculati...
Industry data reveals that 2026 could be the best year gym owners have ever seen. Revenue is up across every gym model, average revenue per...
About 65% of small businesses fail by Year 10, so very few gym owners get to see what works across two decades of ownership. But Bill and St...
Why do most gyms plateau at 122 members? The answer: leadership. In this episode of "Run a Profitable Gym," Two-Brain CEO Chris Cooper expla...
Unleash’d Strength Gym generates 15 times as many leads as the average fitness facility and sets eight times as many appointments. In this e...
Most coaching gyms add just five clients a month—but the world’s best fitness facilities are consistently adding more than 20 with stellar s...
The fastest way to figure out what people want is by asking the right clients the right questions. Today, Mike Warkentin sits down with gym...
You won’t build a successful gym by guessing what people want. You just can't read minds—but every entrepreneur tries to do that, and i...
In 2015, Corey Lewis expanded to a second gym before he was ready. He ended up with two failing locations instead of one thriving facility....
Just because a decision feels good now doesn’t mean it’s the right one for your gym’s long-term success. In this episode of “Run a Profitabl...
How do you turn 13 leads per month into sustainable gym growth? In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper an...
A year from now, your gym will be better or worse. That is a hard truth. And “better” doesn’t happen by accident. It only happens if you, th...
Why is youth training the fastest-growing segment in fitness? Today on "Run a Profitable Gym," Two-Brain founder Chris Cooper sits down with...
What does it take to earn the top spot on Two-Brain’s revenue leaderboard? In this episode of “Run a Profitable Gym,” host Mike Warkentin in...
Good news! Revenue is up in gyms worldwide from 2024 to 2025. And for the first time ever, the average monthly revenue across Two-Brain’s To...
This episode features important visuals. For the best experience, watch it on YouTube . Gym owners, if you need more clients, this training...
The skills you’ve learned through fitness training can help you grow your business—if you know how to apply them. In this episode of “Run a...
The data every gym owner needs is finally here! Two-Brain's sixth annual “State of the Industry” guide was released on Nov. 10 on "The...
How many clients should your gym have? What should you charge? When’s the best time to run classes? In this episode of “Run a Profitable Gym...