Should Your Gym Become a HYROX Affiliate?

Are you sleeping on HYROX? That's a mistake. In this episode, Two-Brain CEO John Franklin and founder Chris Cooper discuss the hottest thing in fitness right now: HYROX. John, fresh off a race in Miami Beach, had nothing but praise for the event, and Chris Cooper suggests the races give your members a reason to keep training and way to find success and smiles outside the gym. The best part? HYROX affiliation fees for gyms are low—about US$150 a month—so it's easy to get huge ROI, if you have a plan. No plan? No ROI. Solid plan? Huge ROI is possible. For example, one Two-Brain gym generates $12,500 a month in HYROX revenue, and another added $100,000 in annual revenue just by setting up two HYROX training sessions a week. Chris and John dig into the details to help you determine if a HYROX program is right for your gym, even if you're a CrossFit affiliate. Newsflash: CrossFit gyms don't need to be scared of HYROX; the program is complementary. Check out this discussion, and if you want to take the next step, "The Complete Guide to HYROX Affiliation for Gym Owners" is available if you DM Chris Cooper through our Gym Owners United group, linked below. Links Gym Owners United Book a Call 0:29 - Why is HYROX working? 4:02 - The opportunity 5:48 - Should CrossFit gyms be afraid? 8:05 - How to get ROI 15:48 - Marketing, selling, retaining

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Should Your Gym Become a HYROX Affiliate? is an episode from TwoBrainRadio by Chris Cooper.

This episode is 19:58 long.

This episode was published on Apr 20, 2026.

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