First Block: Interview with Varun Anand, Co-Founder of Clay

Welcome to First Block, a Notion series where founders from the world’s leading companies tell us what it was like to navigate the many firsts of their startup journey — and what they learned from that experience. In this episode, we spoke with Varun Anand, Co-founder of Clay, one of the most exciting companies at the intersection of GTM and AI that’s redefining what modern go-to-market looks like. Varun shares insights on the journey to finding product-market fit, how Clay went from horizontal spreadsheet tool to specialized go-to-market platform, and why following your curiosity matters more than traditional startup wisdom. For video, transcripts, and custom Notion Clay templates, please visit: To learn more about how Notion is supporting startups, please visit: Timestamps 00:00 Intro 01:20 Finding PMF 07:48 Reverse Demo Strategy 10:50 Scaling with Intent 16:04 Reinventing Sales Roles 19:58 Hiring for Potential 21:48 Clay's Operating Culture 23:56 AI Pressure 25:37 Advice Block

You can listen to First Block: Interview with Varun Anand, Co-Founder of Clay online on Radio and Podcast. Open the player on this page to stream the available audio.

First Block: Interview with Varun Anand, Co-Founder of Clay is an episode from Tools & Craft Podcast by Notion.

This episode is 00:28:18 long.

This episode was published on Jul 22, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Tools & Craft Podcast when more episodes are available from the podcast feed.