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The New Metric That Can Predict Product Sales artwork
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The New Metric That Can Predict Product Sales

Today in Digital Marketing by Tod Maffin

Feb 4, 202520:00Business

Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on...

About This Episode

The New Metric That Can Predict Product Sales is an episode from Today in Digital Marketing by Tod Maffin. Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score&...

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Episode Details

Published Feb 4, 2025, 20:00 long, audio available.

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Questions About This Episode

What is The New Metric That Can Predict Product Sales about?

Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction. . 📰 Get our free daily newsletter 🌍

Where can I listen to The New Metric That Can Predict Product Sales?

You can listen to The New Metric That Can Predict Product Sales online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is The New Metric That Can Predict Product Sales from?

The New Metric That Can Predict Product Sales is an episode from Today in Digital Marketing by Tod Maffin.

How long is this episode?

This episode is 20:00 long.

When was this episode published?

This episode was published on Feb 4, 2025.

Can I save The New Metric That Can Predict Product Sales for later?

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Are there related episodes from Today in Digital Marketing?

Yes. This page shows related episodes from Today in Digital Marketing when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to The New Metric That Can Predict Product Sales?

You can listen to The New Metric That Can Predict Product Sales on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

The New Metric That Can Predict Product Sales is from Today in Digital Marketing by Tod Maffin.

What are the episode details?

Published Feb 4, 2025 and 20:00 long