Business

The New Metric That Can Predict Product Sales

Today in Digital Marketing by Tod Maffin

Feb 4, 202520:00Business

Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on...

About This Episode

The New Metric That Can Predict Product Sales is an episode from Today in Digital Marketing by Tod Maffin. Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score&...

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Published Feb 4, 2025, 20:00 long, audio available.

The New Metric That Can Predict Product Sales

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