The New Metric That Can Predict Product Sales

Today in Digital Marketing by Tod Maffin

Feb 4, 202520:00Business

Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on...

Related Episodes

Continue listening to more episodes from Today in Digital Marketing.

The End.

May 14, 2025 - 6:09

The final episode. Privacy & Opt-Out:

Everything Everywhere All Ads at Once

May 9, 2025 - 15:06

Here is your wrap-up of the last week in the digital marketing space. . 📰 Get our free daily newsletter...

May 2, 2025

May 2, 2025 - 9:46

Here is your wrap-up of the last week in the digital marketing space. . 📰 Get our free daily newsletter...

Sharing Isn't Just Caring

Apr 25, 2025 - 14:28

Here is your wrap-up of the last week in the digital marketing space. This week: Shares are the new likes...

The Influencers That Never Have a Scandal

Apr 11, 2025 - 9:39

Here is your wrap-up of the last week in the digital marketing space. . 📰 Get our free daily newsletter...

Tariffs and Trouble

Apr 4, 2025 - 8:59

This week: How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies...

Spendemic Slowdown

Mar 28, 2025 - 15:52

This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 b...

Wish Upon a Star

Mar 21, 2025 - 15:41

This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transf...