Business

Behind the Scenes of an Accidental Viral Campaign

Today in Digital Marketing by Tod Maffin

Mar 4, 202524:26Business

Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle&...

About This Episode

Behind the Scenes of an Accidental Viral Campaign is an episode from Today in Digital Marketing by Tod Maffin. Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto...

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Published Mar 4, 2025, 24:26 long, audio available.

Behind the Scenes of an Accidental Viral Campaign

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