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Behind the Scenes of an Accidental Viral Campaign artwork
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Behind the Scenes of an Accidental Viral Campaign

Today in Digital Marketing by Tod Maffin

Mar 4, 202524:26Business

Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle&...

About This Episode

Behind the Scenes of an Accidental Viral Campaign is an episode from Today in Digital Marketing by Tod Maffin. Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto...

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This episode belongs to Today in Digital Marketing.

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Episode Details

Published Mar 4, 2025, 24:26 long, audio available.

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Questions About This Episode

What is Behind the Scenes of an Accidental Viral Campaign about?

Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced. . 📰 Get our free daily newsletter 🌍

Where can I listen to Behind the Scenes of an Accidental Viral Campaign?

You can listen to Behind the Scenes of an Accidental Viral Campaign online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is Behind the Scenes of an Accidental Viral Campaign from?

Behind the Scenes of an Accidental Viral Campaign is an episode from Today in Digital Marketing by Tod Maffin.

How long is this episode?

This episode is 24:26 long.

When was this episode published?

This episode was published on Mar 4, 2025.

Can I save Behind the Scenes of an Accidental Viral Campaign for later?

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Are there related episodes from Today in Digital Marketing?

Yes. This page shows related episodes from Today in Digital Marketing when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to Behind the Scenes of an Accidental Viral Campaign?

You can listen to Behind the Scenes of an Accidental Viral Campaign on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Behind the Scenes of an Accidental Viral Campaign is from Today in Digital Marketing by Tod Maffin.

What are the episode details?

Published Mar 4, 2025 and 24:26 long