365 - The Low-Ticket Lead-In

What if the most profitable thing in your business isn't your highest-priced offer? That's the question behind this episode - and the answer might surprise you. I brought in two photographers, Jenn Chen and Allison Maxwell, who have each built something I find genuinely fascinating: a lower-priced, accessible offer that sits at the front of their business and funnels clients into their higher-ticket work. Not as a loss leader or freebie, but as an actual profit center that also happens to grow their audience and warm up ideal clients. Jenn runs a family and newborn photography business in California and started doing confetti mini sessions early in her business as a creative list-building strategy. Allison is based in central Arkansas and built her Playful Portraits offer out of necessity after an unexpected relocation. In this episode, we dig into... How both women made sure their accessible offer felt genuinely different from their full work (so it wouldn't cannibalize their regular bookings) The soft, non-pushy way they convert mini clients into full-price clients over time Why Allison says 95% of her full-price work traces back to Playful Portraits - either directly or through referrals What it actually looks like to be a "model mullet" - donkey in the front, unicorn in the back Links: Follow Jenn Chen on Instagram : Explore Allison Maxwell’s Photography Resources See Allison’s Work on Instagram Sign Up for the FREE Webinar: Economy Proof Your Business - 3 Ways to Make More Without Charging More Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

You can listen to 365 - The Low-Ticket Lead-In online on Radio and Podcast. Open the player on this page to stream the available audio.

365 - The Low-Ticket Lead-In is an episode from This Can't Be That Hard by Annemie Tonken.

This episode is 38:02 long.

This episode was published on Apr 21, 2026.

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