374 - The Four Types of Buyers with Courtney Fanning
This conversation with copywriter and brand strategist Courtney Fanning changed how I think about copywriting. The premise is simple (if a l...
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This Can't Be That Hard
Join Annemie Tonken - photographer, creator of the Simple Sales System, and co-founder of The Family Narrative - for insights and actionable strategies that even the most right-brained artis...
This Can't Be That Hard Podcast Guide
Listen to This Can't Be That Hard, a Business podcast by Annemie Tonken. Stream 374 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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20 of 374 episodes373 - Double Your Marketing Mileage
There's this cookbook my mom had when I was growing up called More With Less. The whole premise was: here are big, satisfying meals made wit...
372 - Marketing in Hard Times
This month, we're taking a little break from new episodes and digging into our (big) archive to reshare some of our past faves. Today's repl...
371 - Three Signs You're Doing Better Than You Think
I was talking to a photographer friend who - by every outside measure - is killing it. On the inside, though? She admitted she was strugglin...
370 - Navigating the AI Scaries: Your Concerns are Your Compass
Having concerns about AI isn't a bad thing: it means you're thinking critically about an issue that warrants critical thought. But nor do co...
369 - Manual Mode: Using AI Without Losing Yourself
I remember the exact moment I first heard about ChatGPT. I was walking my dog, talking to my dad on the phone, and he mentioned this thing h...
368 - Airtable for Artists: Tech that Works With Your Brain with Ashley Rose
Okay, I'll just say it: I am an Airtable evangelist. I have been for years. It runs my episode archive, my client data, my business dashboar...
367 - The System Behind Your Tech Stack
Tech tools and software are an easy thing to accumulate. Most of us add tools when we find them, promising ourselves we'll dive in "as soon...
366 - Lower Prices, Higher Profits with Naomi Boyer
Ever wonder what it actually looks like to build a profitable photography business on lower prices and higher volume? That's what this conve...
365 - The Low-Ticket Lead-In
What if the most profitable thing in your business isn't your highest-priced offer? That's the question behind this episode - and...
364 - Keeping More of What You Make
You know that moment when you look at your bank statement and realize you're still paying for software you stopped using three months a...
363 - There's More Than One Way to Win the Pricing Game
What if " Just raise your prices " is the wrong advice for right now? That's a question a lot of photographers have been sitting with l...
362 - The Wicked Witches of Business (Sales & Marketing)
What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes...
361 - Eliminate your Marketing Speedbumps
Picture this: you're cruising down the highway, passing billboard after billboard without really registering any of them. Then hunger s...
360 - SEO in the Age of AI with Corey Potter
For a long time, SEO gave us a set of rules to follow. There were a lot of rules, and following them all wasn't ever _simple_, but at l...
359 - Big, Bold Marketing Moves
If you’re anything like most photographers, the thought of walking into a fundraiser, hosting an event, or introducing yourself at a network...
358 - March Marketing Madness! Guest host: Dayna Schaaf
As the slow season fog lifts and spring energy kicks in, it can be tempting to try to chase the perfect marketing strategy… only to end up o...
357 - Financial Organization: Peace of Mind is Priceless with Tiffany Bastian
If you want your photography to be more than a hobby, getting your finances organized isn’t just a “nice to have” - it’s the foundation for...
356 - Internal Organization: Building Your Business Brain with Stacey Rolfe
Organization is not just about what your clients see… it's also about how your business feels to you. In this episode, we dive deeper o...
355 - External Organization: The Secret to Client Confidence with Erin Wissig
Organization isn’t just about tidy desks and color coded planners… it’s about how your business feels to your clients. This episode is part...