388 - Marketing to Referral Partners with Emily Kim Huynh
Every photographer I know would love more referrals, but they're all looking for them in the same place: their past clients. Of course, past...
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This Can't Be That Hard
Join Annemie Tonken - photographer, creator of the Simple Sales System, and co-founder of The Family Narrative - for insights and actionable strategies that even the most right-brained artis...
Episodes
20 of 388 episodes387 - The Two Questions with Ina Jalil
90% of client confusion and problems - including low sales averages - can be traced back to things that happened (or perhaps didn't happen)...
386 - Privacy Options for Clients with Lydia Fine
When Lydia Fine suggested client privacy as a topic for her Stories & Shorties episode, I almost said no... it honestly felt too big and imp...
385 - Marketing Monday with Maddie Peschong
Being your own boss comes with a lot of big benefits, but there are challenges, too... and one of the surprising ones is how hard it is to g...
384 - Busy Season Hack: Minimizing Time & Maximizing Profit with Lyndsay McNiff
This week, we're shifting gears. The busy season is upon us, and from now straight through the holidays, we're all going to be chasing our t...
383 - Playing the Long Marketing Game with Tiffany Crenshaw
Here's something see all the time (and have fully been guilty of myself): you run a marketing campaign, it does what it does, and by the tim...
382 - The BTS Marketing Challenge: Manage your Messaging with Melody MacDonald
You know that feeling when you get a client email, a phone call, or even just an inquiry and your heart starts racing... Maybe it's exciteme...
381 - Creating an Appetizing Offer Menu
Most restaurant menus have a handful of apps, a handful of entrees, and a handful of desserts: enough to give people choices and accommodate...
380 - The Back-to-School Marketing Challenge: Organizing Your Leads with Dayna Schaaf
It's August, which means it's probably feels way too early to think about Black Friday, holiday cards, or filling your calendar for Q4... bu...
379 - 20 Steps in One Direction
Here's a pattern I've noticed: photographers spend months chasing a version of growth that sounds right, but never actually sits right. Typi...
378 - The Nuts & Bolts of Building an Associate Team with Ali Leigh
You can streamline and automate every last thing in your business, but there are still only so many clients you can take on because there's...
377 - Get It Out of Your Head with Colie James
My dad had a "system" for organizing his office. You could ask him for anything - any book or file or piece of paper - and he'd be able to l...
376 - Getting Out of Your Own Way
There's an old story about a fisherman who keeps going out every day with holes in his net. Even though he knows the net leaks, he doesn't t...
375 - Your Clients Don't Know What They Want
This last episode in our Summer Essentials series dates back to 2021, but don't let its vintage fool you: it's message is as true - and impo...
374 - The Four Types of Buyers with Courtney Fanning
This conversation with copywriter and brand strategist Courtney Fanning changed how I think about copywriting. The premise is simple (if a l...
373 - Double Your Marketing Mileage
There's this cookbook my mom had when I was growing up called More With Less. The whole premise was: here are big, satisfying meals made wit...
372 - Marketing in Hard Times
This month, we're taking a little break from new episodes and digging into our (big) archive to reshare some of our past faves. Today's repl...
371 - Three Signs You're Doing Better Than You Think
I was talking to a photographer friend who - by every outside measure - is killing it. On the inside, though? She admitted she was strugglin...
370 - Navigating the AI Scaries: Your Concerns are Your Compass
Having concerns about AI isn't a bad thing: it means you're thinking critically about an issue that warrants critical thought. But nor do co...
369 - Manual Mode: Using AI Without Losing Yourself
I remember the exact moment I first heard about ChatGPT. I was walking my dog, talking to my dad on the phone, and he mentioned this thing h...