364 - Keeping More of What You Make

You know that moment when you look at your bank statement and realize you're still paying for software you stopped using three months ago? Yep. We've all been there. Profitability isn't just about what you charge - it's about what you keep. And for most photographers, there's money unnecessarily leaking out of the business every single month that a little attention could stop. In this episode, I'll walk you through my strategic approach to evaluating business expenses - not as a slash-and-burn exercise, but as a way to make your spending actually work for your business model. You'll come away with: A clear process for getting every expense out of your head and onto paper (or into Airtable!) Two simple filters to help you decide what's worth keeping and what isn't The " don't starve your business " principle (because cutting the wrong things can cost you more in the long run) A lightweight tracking system to keep expenses from getting away from you again Whether your bank account is looking slim after slow season or you just want to feel more in control of where your money goes, this episode gives you a practical framework to work through it. LINKS: Photographer's Business Dashboard Business model quiz Sign Up for the FREE Webinar: Economy Proof Your Business - 3 Ways to Make More Without Charging More Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

You can listen to 364 - Keeping More of What You Make online on Radio and Podcast. Open the player on this page to stream the available audio.

364 - Keeping More of What You Make is an episode from This Can't Be That Hard by Annemie Tonken.

This episode is 25:48 long.

This episode was published on Apr 14, 2026.

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