362 - The Wicked Witches of Business (Sales & Marketing)

What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes after it? In this episode, Annemie and Dayna get a little theatrical to break down one of the most important (and most avoided) distinctions in your business: the difference between marketing and selling, and why you genuinely can't have one without the other. Using Wicked as their framework, they make the case that Glinda (your marketing) gets all the love, while Elphaba (your selling) gets an unfair bad rap. But here's the truth: the magic only happens when they work together. In this episode: Why marketing alone won't grow your business, and what has to happen next Where selling gets its "wicked" reputation (and why that's worth unpacking) How understanding your numbers changes your relationship with pricing conversations What it looks like to switch hats between marketing mode and selling mode, and why that skill is everything No sparkly wand required... but it wouldn't hurt! Sign Up for the FREE Webinar: Economy Proof Your Business - 3 Ways to Make More Without Charging More Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

You can listen to 362 - The Wicked Witches of Business (Sales & Marketing) online on Radio and Podcast. Open the player on this page to stream the available audio.

362 - The Wicked Witches of Business (Sales & Marketing) is an episode from This Can't Be That Hard by Annemie Tonken.

This episode is 25:07 long.

This episode was published on Mar 31, 2026.

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