360 - SEO in the Age of AI with Corey Potter

For a long time, SEO gave us a set of rules to follow. There were a lot of rules, and following them all wasn't ever _simple_, but at least the playbook was fairly clear. These days, though, the landscape has shifted… With the proliferation of AI tools and search algorithms, the way people find information online is evolving quickly. The rules around SEO are changing as well, and many photographers are wondering what actually matters now. This week I’m joined by Corey Potter of Fuel Your Photos. Corey is a former wedding photographer who now helps photographers make their websites more discoverable, and he’s been studying AI's impact on search since the very beginning. In this conversation, Corey breaks down what SEO really looks like in 2026. We talk about how AI powered search tools are influencing the way people look for photographers, why ranking on Google doesn’t always guarantee clicks anymore, and what photographers should focus on instead. If SEO has started to feel overwhelming lately, this episode will help you focus on the fundamentals that still matter… clarity, consistency, and making it easy for both people and search tools to understand exactly how you help your clients. Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

You can listen to 360 - SEO in the Age of AI with Corey Potter online on Radio and Podcast. Open the player on this page to stream the available audio.

360 - SEO in the Age of AI with Corey Potter is an episode from This Can't Be That Hard by Annemie Tonken.

This episode is 57:36 long.

This episode was published on Mar 17, 2026.

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