273. Quick Thinks: How to Create Messages People Remember

Memorable communication isn’t about saying more—it’s making the right idea stick. No matter how compelling a presentation feels in the moment, most of what you say won’t last in your audience’s memory. The key isn’t trying to make people remember everything — it’s ensuring they remember what matters most. Carmen Simon is a cognitive neuroscientist, author, and expert on how the brain pays attention and forms memories. Her research explores how communication can move beyond passive listening and become an experience the brain actually holds onto. “The way we come to know the world is through the interaction of brain, body, and environment,” she explains. “The more you invite your audiences to interact with anything, especially physically, the more you impact cognition.” In this Quick Thinks episode of Think Fast Talk Smart , Simon and host Matt Abrahams explore practical, research-backed ways to make communication more memorable. They discuss why handwriting notes can deepen understanding, how curiosity and tension capture attention, and why communicators should avoid overwhelming audiences with too much information. Instead, Simon encourages speakers to structure ideas so audiences can recognize patterns and return to a clear core message. Episode Reference Links: Carmen Simon Carmen’s Book: Impossible to Ignore Ep.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions Connect: Premium Signup >>>> Think Fast Talk Smart Premium Email Questions & Feedback >>> hello@fastersmarter.io Episode Transcripts >>> Think Fast Talk Smart Website Newsletter Signup + English Language Learning >>> FasterSmarter.io Think Fast Talk Smart >>> LinkedIn , Instagram , YouTube Matt Abrahams >>> LinkedIn Chapters: (00:00) - Introduction (02:06) - Embodied Cognition Explained (04:19) - The Impact of Environment on Attention (05:43) - Sparking Curiosity in Your Audience (09:59) - Avoiding Cognitive Overload (15:16) - Using Visuals to Improve Recall (19:11) - Conclusion ******** Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. Unleash your Superhuman potential with AI that meets you where you work. Learn more at superhuman.com Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

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273. Quick Thinks: How to Create Messages People Remember is an episode from Think Fast, Talk Smart: Communication Techniques. by Think Fast Talk Smart.

This episode is 20:34 long.

This episode was published on Mar 19, 2026.

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