
329. Your Brand is Your Promise: The 4 C’s for Better Communication
“A brand is a promise, and a great brand is a promise well kept.” What does it take to build something people believe in? For Daniel Lubetzk...
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Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Join Matt Abrahams, a lecturer of Strategic Communication at Stanford...

“A brand is a promise, and a great brand is a promise well kept.” What does it take to build something people believe in? For Daniel Lubetzk...

“How you end something often can be as important, if not more important, than how you start.” What’s the best way to wrap up a presentation?...

“Our imperfections reveal that we’re human.” As AI makes it easier to polish our words, how do we prove that our communication is actually o...

“Most teams leave the vast majority of their innovation potential on the table.” If you treat artificial intelligence like an oracle, you’ll...

“No one cares about us, our company, our products. We have to make them care, and for that, we need the right words.” Great work doesn’t alw...

“If you're worried that a ChatGPT type tool can replace you, you need to [ask]: Why am I communicating? What am I trying to say? Am I being...

“I’m not saying necessarily fight more, I’m saying fight better.” Conflict doesn’t have to mean avoidance or escalation. Priya Parker , expe...

“What you think is not gospel.” Can arguing with yourself make you happier? Martin Seligman , positive psychology pioneer and author of Agen...

“Everybody you interact with needs that signal of respect.” Feeling seen and respected can shape how we communicate and connect with others....

“The ability to handle yourself in interviews and other high-pressure situations can make the difference in getting the job and achieving yo...

“Causality is this foundation that really allows us to anchor what we’re trying to do when we’re telling stories.” Storytelling doesn’t requ...

“We are now competing in conversation with someone’s feed.” Connecting with others requires more than knowing what to say. The signals we se...

“We’re all salespeople at the end of the day.” Whether you’re pitching a movie, an idea, or yourself, persuasion is about more than the stor...

“The tools of communication have changed, the human brain has not.” In a world of endless content and shrinking attention spans, getting you...

“Over time, what works is truly showing up in a way where you actually care, you're actually trying to give value.” In a culture that reward...

"The first negotiation is actually a negotiation I have with myself about my own story." Before you can have hard conversations with others,...

"The dumbest thing you can be is a know-it-all." Curiosity isn't about having all the answers—it's about asking better questions. Journalist...

"You want to make sure you have the energy at the end of your communication as well as at the beginning." Why do some people command a room...

"Know your stuff, practice, and then just do it and be there." How do you explain complex ideas without losing your audience? The challenge...

"Meaning is about being mindful of the effect you have on other people." What makes a life meaningful? We often think purpose and meaning ar...