268. Going Viral: How To Balance Authenticity and Spectacle

How to communicate who you are online. You may not think of yourself as a content creator, but in the creator economy, Angèle Christin says we all have to learn how to communicate who we are online. Christin is an associate professor of communications at Stanford University and a senior fellow at the Stanford Institute for Human-Centered AI. According to her, “we are all content creators now.” We may not all be influencers or podcast hosts, but “We are all putting content out there and creating a public persona,” says Christin. In the digital age, “that plays an increasingly important role in hiring, promotions, and of course, getting laid off.” In this episode of Think Fast, Talk Smart , Christin and host Matt Abrahams explore how to navigate the creator economy — whether as a full-time influencer or a professional managing your online presence. From building on your area of expertise to understanding the trade-offs between short-term hype and long-term trust, Christin explains what it takes to show up online without losing yourself in the algorithm. Episode Reference Links: Angèle Christin Ep.225 Speaking Fluent Internet: How Algorithms Are Changing the Way We Speak Connect: Premium Signup >>>> Think Fast Talk Smart Premium Email Questions & Feedback >>> hello@fastersmarter.io Episode Transcripts >>> Think Fast Talk Smart Website Newsletter Signup + English Language Learning >>> FasterSmarter.io Think Fast Talk Smart >>> LinkedIn , Instagram , YouTube Matt Abrahams >>> LinkedIn Chapters: (00:00) - Introduction (02:17) - Why Metrics Reward Drama (05:44) - Building A Professional Online Presence (10:01) - What Makes A Good Story? (13:50) - The Reality Of Creator Work (18:57) - The Final Three Question (22:07) - Conclusion ******** Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. Unleash your Superhuman potential with AI that meets you where you work. Learn more at superhuman.com Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

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268. Going Viral: How To Balance Authenticity and Spectacle is an episode from Think Fast, Talk Smart: Communication Techniques. by Think Fast Talk Smart.

This episode is 23:19 long.

This episode was published on Mar 2, 2026.

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