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The 'two-audience problem': brand building in the age of AI
Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver Feldwick joins WARC's Lena Roland to discuss the most critical question for marketer...
About This Episode
The 'two-audience problem': brand building in the age of AI is an episode from The WARC Podcast by WARC. Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver...
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This episode belongs to The WARC Podcast.
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Episode Details
Published Mar 5, 2026, 00:47:31 long, audio available.
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Questions About This Episode
What is The 'two-audience problem': brand building in the age of AI about?
Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver Feldwick joins WARC's Lena Roland to discuss the most critical question for marketers today: If brands are shortcuts for humans, what happens when machines start using them too?
Where can I listen to The 'two-audience problem': brand building in the age of AI?
You can listen to The 'two-audience problem': brand building in the age of AI online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is The 'two-audience problem': brand building in the age of AI from?
The 'two-audience problem': brand building in the age of AI is an episode from The WARC Podcast by WARC.
How long is this episode?
This episode is 00:47:31 long.
When was this episode published?
This episode was published on Mar 5, 2026.
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Are there related episodes from The WARC Podcast?
Yes. This page shows related episodes from The WARC Podcast when more episodes are available from the podcast feed.
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Where can I listen to The 'two-audience problem': brand building in the age of AI?
You can listen to The 'two-audience problem': brand building in the age of AI on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
The 'two-audience problem': brand building in the age of AI is from The WARC Podcast by WARC.
What are the episode details?
Published Mar 5, 2026 and 00:47:31 long