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The Effective CMO: AIA's Stuart A. Spencer
Insurance brand AIA believes that scaring people undermines the very outcomes insurance marketers are trying to achieve. CMO Stuart Spencer talks to WARC's Jenny Chan about AIA’s behavioral economics model, how vulnerabi...
About This Episode
The Effective CMO: AIA's Stuart A. Spencer is an episode from The WARC Podcast by WARC. Insurance brand AIA believes that scaring people undermines the very outcomes insurance marketers are trying to achieve. CMO Stuart Spencer talks to WAR...
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Episode Details
Published Mar 24, 2026, 00:39:55 long, audio available.
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Questions About This Episode
What is The Effective CMO: AIA's Stuart A. Spencer about?
Insurance brand AIA believes that scaring people undermines the very outcomes insurance marketers are trying to achieve. CMO Stuart Spencer talks to WARC's Jenny Chan about AIA’s behavioral economics model, how vulnerability = authenticity, and why tackling deeply entrenched health stereotypes and rebuilding category trust is essential to drive behavioral change.
Where can I listen to The Effective CMO: AIA's Stuart A. Spencer?
You can listen to The Effective CMO: AIA's Stuart A. Spencer online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is The Effective CMO: AIA's Stuart A. Spencer from?
The Effective CMO: AIA's Stuart A. Spencer is an episode from The WARC Podcast by WARC.
How long is this episode?
This episode is 00:39:55 long.
When was this episode published?
This episode was published on Mar 24, 2026.
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Are there related episodes from The WARC Podcast?
Yes. This page shows related episodes from The WARC Podcast when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to The Effective CMO: AIA's Stuart A. Spencer?
You can listen to The Effective CMO: AIA's Stuart A. Spencer on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
The Effective CMO: AIA's Stuart A. Spencer is from The WARC Podcast by WARC.
What are the episode details?
Published Mar 24, 2026 and 00:39:55 long