What resilience means for brands right now
Apr 30, 2026 - 00:35:43
Radio and PodcastLive Radio & PodcastsBusiness
The creative dividend: media spend and creative quality are better together
Research from System1 & Effie found that combining creative quality with media spend significantly accelerates business outcomes. System1's Andrew Tindall and Effie's Juliet Haygarth join WARC's David Tiltman to discuss...
About This Episode
The creative dividend: media spend and creative quality are better together is an episode from The WARC Podcast by WARC. Research from System1 & Effie found that combining creative quality with media spend significantly accelerates business...
Podcast
This episode belongs to The WARC Podcast.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published Mar 17, 2026, 00:49:59 long, audio available.
Related Episodes
Continue listening to more episodes from The WARC Podcast.
The Effective CMO: Sephora's Zena Arnold
Apr 28, 2026 - 00:41:10
Effective marketing is built on soft skills
Apr 23, 2026 - 00:32:22
AI vs. retail media: why brand trust still wins
Apr 21, 2026 - 00:30:40
Four frameworks marketers need to know
Apr 16, 2026 - 00:49:02
Why brand is critical in the age of generative AI
Apr 14, 2026 - 00:44:55
Systems thinking: what it is and what it's not
Apr 9, 2026 - 00:41:16
Implications of the Gulf energy crisis
Apr 7, 2026 - 00:21:26
Questions About This Episode
What is The creative dividend: media spend and creative quality are better together about?
Research from System1 & Effie found that combining creative quality with media spend significantly accelerates business outcomes. System1's Andrew Tindall and Effie's Juliet Haygarth join WARC's David Tiltman to discuss the "Creative Dividend" study, which highlights the importance of integrating media and creative strategies for commercial growth. The "Creative Dividend" index measures creative efficiency, predicting 60.1% of business outcomes when combined with media spend. The study also identifies "super touch points" that effectively build brand effects and capture in-market revenue.
Where can I listen to The creative dividend: media spend and creative quality are better together?
You can listen to The creative dividend: media spend and creative quality are better together online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is The creative dividend: media spend and creative quality are better together from?
The creative dividend: media spend and creative quality are better together is an episode from The WARC Podcast by WARC.
How long is this episode?
This episode is 00:49:59 long.
When was this episode published?
This episode was published on Mar 17, 2026.
Can I save The creative dividend: media spend and creative quality are better together for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from The WARC Podcast?
Yes. This page shows related episodes from The WARC Podcast when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to The creative dividend: media spend and creative quality are better together?
You can listen to The creative dividend: media spend and creative quality are better together on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
The creative dividend: media spend and creative quality are better together is from The WARC Podcast by WARC.
What are the episode details?
Published Mar 17, 2026 and 00:49:59 long