What resilience means for brands right now
Apr 30, 2026 - 00:35:43
Radio and PodcastLive Radio & PodcastsBusiness
Storytelling is an increasingly overlooked art form
An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer to discuss why storytelling is such a powerful creative approach.
About This Episode
Storytelling is an increasingly overlooked art form is an episode from The WARC Podcast by WARC. An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Str...
Podcast
This episode belongs to The WARC Podcast.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published Mar 19, 2026, 00:36:07 long, audio available.
Related Episodes
Continue listening to more episodes from The WARC Podcast.
The Effective CMO: Sephora's Zena Arnold
Apr 28, 2026 - 00:41:10
Effective marketing is built on soft skills
Apr 23, 2026 - 00:32:22
AI vs. retail media: why brand trust still wins
Apr 21, 2026 - 00:30:40
Four frameworks marketers need to know
Apr 16, 2026 - 00:49:02
Why brand is critical in the age of generative AI
Apr 14, 2026 - 00:44:55
Systems thinking: what it is and what it's not
Apr 9, 2026 - 00:41:16
Implications of the Gulf energy crisis
Apr 7, 2026 - 00:21:26
Questions About This Episode
What is Storytelling is an increasingly overlooked art form about?
An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer to discuss why storytelling is such a powerful creative approach.
Where can I listen to Storytelling is an increasingly overlooked art form?
You can listen to Storytelling is an increasingly overlooked art form online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Storytelling is an increasingly overlooked art form from?
Storytelling is an increasingly overlooked art form is an episode from The WARC Podcast by WARC.
How long is this episode?
This episode is 00:36:07 long.
When was this episode published?
This episode was published on Mar 19, 2026.
Can I save Storytelling is an increasingly overlooked art form for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from The WARC Podcast?
Yes. This page shows related episodes from The WARC Podcast when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Storytelling is an increasingly overlooked art form?
You can listen to Storytelling is an increasingly overlooked art form on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Storytelling is an increasingly overlooked art form is from The WARC Podcast by WARC.
What are the episode details?
Published Mar 19, 2026 and 00:36:07 long