Radio and PodcastRadio and PodcastLive Radio & Podcasts
Splenda :30 TV artwork
Education

Splenda :30 TV

The Voiceover Gym Class by Maya Kuper

Sep 24, 2011Education

• This "SUGAR SITUATION" spot is a perfect example of the Problem-Solution-Satisfaction formula. Instead of emphasizing the repeated word "sugar," emphasize the words that FLANK the repeated word. Using the comedic rule...

About This Episode

Splenda :30 TV is an episode from The Voiceover Gym Class by Maya Kuper. • This "SUGAR SITUATION" spot is a perfect example of the Problem-Solution-Satisfaction formula. Instead of emphasizing the repeated word "sugar," emphasize the words...

Podcast

This episode belongs to The Voiceover Gym Class.

Listen Online

Use the player on this page to stream the episode online.

Episode Details

Published Sep 24, 2011, audio available.

Related Episodes

Continue listening to more episodes from The Voiceover Gym Class.

Freschetta Pizza :30 TV

Nov 5, 2011

Even an announcer role has conflict and a problem to solve. When you get a commercial script, look for th...

2012 Chrysler 300 :30 TV

Nov 5, 2011

From the first line of the spot, this AVO is overflowing with opinion and point-of-view. The AVO is dismi...

Clorox "Timeline" :30 TV

Nov 5, 2011

Pretty anthemic for a spot about something as mundane as washing your socks. Check out the "real" version...

Crayola Dry-Erase Crayons :30 TV

Nov 5, 2011

Another thing you didn't know you needed! This is an example of the rare spot that mentions the brand/pro...

Lunesta :60 TV

Nov 5, 2011

I typically don't use pharmaceutical spots in class, because about half of the copy is describing the sid...

Wolf Brand Chili :30 TV

Oct 22, 2011

Because the vast majority of voiceover work out there doesn't require character voices, I typically avoid...

Disney Parks :30 TV Campaign

Oct 22, 2011

There are two announcer VOs on this campaign. The female (AVO 1) gets most of the imagery to play with, w...