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Work out your voiceover skills on real commercial scripts.
Even an announcer role has conflict and a problem to solve. When you get a commercial script, look for the line where the "lightbulb" comes...
From the first line of the spot, this AVO is overflowing with opinion and point-of-view. The AVO is dismissive of the idea of a fuel-efficie...
Pretty anthemic for a spot about something as mundane as washing your socks. Check out the "real" version on YouTube (click the title of thi...
Another thing you didn't know you needed! This is an example of the rare spot that mentions the brand/product immediately. As Heather points...
I typically don't use pharmaceutical spots in class, because about half of the copy is describing the side effects. I chose this because it'...
When you get a rather boilerplate, generic-sounding piece of copy like this spot, look for moments where you can inject your personal opinio...
Because the vast majority of voiceover work out there doesn't require character voices, I typically avoid training my students on any spot t...
There are two announcer VOs on this campaign. The female (AVO 1) gets most of the imagery to play with, while the male (AVO 2) is doing most...
The top beat of this script, with its three questions, throws a bit of an acting curveball. You need to sound impressed and genuinely curiou...
Can't have a VO class without at least one "DUH read," as I like to call it. I actually chose this spot because the VO's timbre on the "real...
"Her voice makes PAINT sound SEXY!" - Mike J, describing Susan G... VO: There are theories that color holds power over us. Well, those theor...
How much attention should you pay to specs, on auditions your agent sends you? Listen to our discussion at 12 minutes in to find out. VO: At...
Let's look at two spots in this BareMinerals campaign. The eyeshadow spot has a difficult line in its opening beat, so as you listen to the...
VO: From nature, comes Greenworks. Natural plant-based cleaners without harsh chemical fumes or residue. Since Greenworks products are made...
• This is a spot where the imagery is more interesting than the copy. As a VO, your job is to give energy to boring copy. • The PLATITUDE OP...
• Comment On The Action. You're always responding to something on-screen. You're never just existing as a disembodied head in a vacuum...you...
• When giving a list of related ideas that build on each other, you can give each idea its own space. When that Lexus car commercial says "E...
Another great example of a COMMENT ON THE ACTION spot. VO: Hairstyles come, And hairstyles go. But to get the most our of every style, you'v...
If you're listening to the podcast, try and stick with me on this one! It is a serious triathlon, with all three of the ladies working out t...
• This "SUGAR SITUATION" spot is a perfect example of the Problem-Solution-Satisfaction formula. Instead of emphasizing the repeated word "s...
One of the best WRY HUMOR/COMMENT ON THE ACTION spots I've found, right up there with the Sears Optical "Missing something?" campaign that w...
This spot is a beast. It's also a great example of introducing a new, complex, multi-tiered concept ("Take all the time you need, then call...
VO: Can changing your motor oil really change the world? Yep. Because this is not just another crude oil. This is new G-OIL, ultimate biodeg...
VO: I s your shampoo sucking the life out of your color? Try new Colorshield from Garnier Fructis. Powered by grapeseed and acai berry, it w...
VO: Anxious about quitting cold turkey? Make that first step easier with the Nicoderm CQ patch. Nicoderm steps you down from nicotine gradua...