Why This Agency Dropped Paid Media (And Got Bigger)

"I kinda told myself I need to take a step back from e-commerce. When I took a step back, e-commerce said no and put me back in." Amer Grozdanic burned out running paid media for brands. The results were good — but never good enough. So he walked away, rebuilt his agency around what he could actually control, and landed clients like MVMT Watches and Billie Eilish without spending a dollar on ads. Today, Praella works with brands up to $400M in revenue, and Amer's seen the same blind spots in almost every store. We dig into the Shopify features most merchants ignore (B2B, Markets, Flows, Collective), why BattlBox's Whatnot channel converts 10X better than TikTok Shop, and the one question you should ask any agency before signing a retainer. SPONSORS Swym - Wishlists, Back in Stock alerts, & more getswym.com/kurt Cleverific - Smart order editing for Shopify cleverific.com Zipify - Build high-converting sales funnels zipify.com/KURT LINKS Watch on YouTube: Praella: praella.com Amer on LinkedIn: linkedin.com/in/amergrozdanic Whatnot: whatnot.com BattlBox: battlbox.com Shoplift (A/B testing): shoplift.com Intelligems (A/B testing): intelligems.io Shopify Collective: shopify.com/collective Shopify B2B: shopify.com/plus/b2b Shopify Flow: shopify.com/flow WORK WITH KURT Apply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

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Why This Agency Dropped Paid Media (And Got Bigger) is an episode from The Unofficial Shopify Podcast by ETHERCYCLE LLC.

This episode is 01:17:09 long.

This episode was published on Feb 17, 2026.

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