76% of Subscribers Never Come Back (Here's the Fix)

"It sucks to lose a customer not because of the product, but because of the mechanism in which they get the product." Jay Myers has spent a decade building one of the biggest subscription apps on Shopify. Now he's telling you subscriptions are broken. Bold's data backs it up: 82% of cancellations happen because customers have too much or too little product, not because they stopped wanting it. And 76% of those who cancel never come back. His fix is rePete, an AI-powered reorder concierge that predicts when each customer needs a refill and sends a one-click nudge at exactly the right time. We talked about the subscription death curve, why reorder revenue can 3-5x your business valuation, and the beta results that made me a believer. SPONSORS Swym - Wishlists, Back in Stock alerts, & more getswym.com/kurt Cleverific - Smart order editing for Shopify cleverific.com Zipify - Build high-converting sales funnels zipify.com/KURT LINKS rePete by Bold: Bold Commerce: Built Bar: WORK WITH KURT Apply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

You can listen to 76% of Subscribers Never Come Back (Here's the Fix) online on Radio and Podcast. Open the player on this page to stream the available audio.

76% of Subscribers Never Come Back (Here's the Fix) is an episode from The Unofficial Shopify Podcast by ETHERCYCLE LLC.

This episode is 00:55:59 long.

This episode was published on Apr 28, 2026.

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