Episode 86: Inside the Deal with Brian Sweat

In this episode of the Tech M&A Podcast, Brian Sweat, CEO of Alterity Inc., shares his journey of building a company that developed Activate Inventory Software and the process of selling it. He discusses the motivations behind pursuing M&A, the challenges of finding the right strategic fit, and the importance of employee integration during an acquisition. Brian reflects on lessons learned, the role of advisors like Corum in filtering opportunities and negotiating deals, and how life has changed after the sale—bringing renewed focus and reduced stress. Takeaways: Alterity created Activate Inventory Software for small businesses. There's no perfect deal—focus on progress and strategic alignment. Corum's expertise helps CEOs filter noise and secure the best opportunities. Selling can reduce stress and allow founders to focus on what they enjoy. 00:00 Introduction to Alterity and its Mission 03:12 The Pivot Point: Progress Over Perfection 04:18 Employee Integration and Career Growth Post-Acquisition 06:48 Advice for CEOs: Filtering Opportunities and Using Advisors 08:29 Life After the Sale: Reduced Stress and Renewed Focus 10:46 Reflections on Working with Corum and Future Plans

You can listen to Episode 86: Inside the Deal with Brian Sweat online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 86: Inside the Deal with Brian Sweat is an episode from The Tech M&A Podcast by Heidi Owen.

This episode is 12:51 long.

This episode was published on Dec 9, 2025.

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